More Good The modern small-to-medium business (SMB) faces a tough challenge: maintaining a sterling online reputation without breaking the bank. On one side, public reviews on Google, Facebook, and Yelp are crucial for credibility and local SEO. On the other, dealing with negative feedback publicly is a nightmare, and enterprise-level tools like BirdEye offer solutions at an exorbitant recurring cost, often starting at over $99/month/location.
Enter More Good Reviews and its highly sought-after AppSumo Lifetime Deal (LTD). It promises the essential, high-impact features—like review gating and automated requests—at an irresistible, one-time price. This review dives into whether More Good Reviews is truly the perfect, low-cost solution for managing and maximizing your online reputation effectively.
Table of Contents
🤩 First Impressions & UI/UX
More Good Reviews delivers a refreshing and functional user experience that immediately distinguishes it from its often bloated, enterprise-level competitors. While tools like BirdEye can feel overwhelming with excessive features and complex reporting, More Good Reviews focuses on a clean, fast, and directed workflow.
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The Perceived Setup Time is remarkably short. Within less than 15 minutes, you can connect primary review sources like Google Business Profile and set up your first review campaign, either through manual import, CSV, or by connecting a source like Zapier or HubSpot. Ease of Navigation is a definite strength; the entire system is structured around the core goal: generating more positive reviews.
Key Design Highlight: The Organized Dashboard
The main dashboard does an excellent job of instantly organizing the two pillars of reputation management: Review Request Campaigns (Email/SMS) and Review Source Integrations (Google, Facebook, Yelp). This crystal-clear organization makes multi-channel reputation management effortless, ensuring you know exactly where your requests are being sent and where your reviews are coming from. The focus is always on actionable steps rather than just data collection.
🛠️ Deep Dive into Core Features (Hands-On Analysis)
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More Good Reviews provides all the features an SMB or agency needs to run a high-impact review generation funnel. Here is an analysis of its core functionalities:
| Feature | Description & Performance |
| Unlimited Review Campaigns | The LTD grants unlimited email/SMS review requests (SMS requires your own Twilio account). This is a massive value differentiator. The campaign builder is intuitive, allowing for basic personalization and scheduling, ensuring you can run continuous review generation without worrying about caps. |
| Review Gating / Feedback Capture | This is the platform’s reputation safety net. When a customer receives a request, they are first asked for a star rating. If they score high (e.g., 4 or 5 stars), they are directed to a public review site (Google, Facebook). If they score low (e.g., 3 stars or below), they are directed to a private, internal feedback form, preventing negative reviews from damaging your public profile. Performance is seamless and critical for brand protection. |
| Centralized Review Inbox & Response | The unified inbox pulls in reviews from all connected platforms (Google, Facebook, etc.). This allows you to view and respond to all feedback from one centralized place, drastically cutting down the time and effort spent logging into different services. The response feature is quick and direct. |
| Customizable Review Widgets | The tool provides easy-to-embed widgets to showcase your best testimonials directly on your website. These widgets are fully customizable to match your brand’s look and feel, instantly turning your positive reviews into powerful social proof that boosts conversion rates. |
🧪 Hands-On Test Case: Testing the Review Gating Logic
To evaluate the platform’s strategic value, I designed a real-world automation:
- Test Setup: I created an automated email campaign for “recent customers” (a CSV upload).
- Logic: Customers scoring 4+ stars were directed to a list of public sites (Google Maps/Facebook) to post their review.
- Logic: Customers scoring 3 stars or less were directed to an internal feedback form to capture the complaint privately.
- Outcome & Analysis: The test confirmed the review gating logic was enforced accurately and instantly. The resulting email template was fully customizable with my brand’s logo and colors. Most importantly, the private feedback form immediately triggered an internal Slack notification (a feature I set up) so the “negative” feedback could be addressed by the support team before it ever hit a public platform. This two-step funnel successfully filtered negative sentiment privately while maximizing positive public reviews, confirming its strategic value as an essential reputation tool.
💰 Deal Economics and Market Comparison
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The value proposition of the More Good Reviews LTD is staggering, especially when compared to the market standard set by the competition.
LTD Value Breakdown
The More Good Reviews Lifetime Deal is a one-time payment of $69 for lifetime access to all Pro features, including unlimited review requests.
Compare this to BirdEye’s Starter/Standard Tier, which typically costs $99 per month per location (often billed annually, coming out to $1188 per year).
| Metric | More Good Reviews (LTD) | BirdEye (Standard Tier Estimate) |
| Cost | $69 One-Time Payment | $11,88 / Year |
| Recurring Cost | $0 | High |
| Unlimited Campaigns | YES | Typically limited/tiered |
| Savings Over Year 1 | N/A | $1130 |
You save the equivalent of almost 52 months of the competitor’s service in your first year alone. The deal provides essential, high-impact review management tools for 0% of the recurring cost of the market leader.
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Competitor Comparison: More Good Reviews vs. BirdEye
| Feature/Metric | More Good Reviews (LTD) | BirdEye (Standard/Growth) |
| Core Review Generation | Excellent (Unlimited Campaigns, Gating) | Excellent |
| Centralized Inbox | Yes (View & Reply) | Yes |
| Review Gating Logic | Yes (Highly Effective) | Yes |
| Advanced Analytics/Reporting | Limited to Basic Metrics | Extensive, Multi-Location Dashboards |
| Team Collaboration | Basic | Robust, Built for Agencies/Enterprise |
| Cost | $69 One-Time | $99+ / Month / Location |
More Good Reviews has ~90% of the essential features needed for SMBs to successfully acquire and manage their online reputation, but with 0% recurring cost.
🎯 Who is this LTD Best For?
This Lifetime Deal is the perfect solution for:
- Local Service Providers (SMBs): Dentists, restaurants, mechanics, etc., who rely heavily on Google/Yelp reviews for local traffic and trust.
- Consultants/Solopreneurs: Those managing their own personal brand or a handful of clients who need an affordable, hands-off automation system.
- Marketing Agencies: Small to medium agencies managing local clients who need a reliable, cost-effective tool to add review management to their service stack without high monthly overhead.
It is not for large, multi-location enterprises that require complex, advanced multi-level reporting, deep API integration with specific industry CRM tools, or highly granular team collaboration features.
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⭐️ Final Verdict
More Good Reviews is a stellar example of an AppSumo deal providing immense, immediate value. It strips away the unnecessary complexity and exorbitant pricing of enterprise software, focusing on the core, high-impact activities that drive reputation growth.
| ✅ PROS | ❌ CONS |
| Unbeatable Lifetime Value: Zero recurring cost for core Pro features. | Reporting/Analytics Limited: Dashboards are focused on basic metrics (volume, star-rating change) and lack advanced sentiment analysis or granular competitor tracking. |
| Effective Review Gating Logic: Successfully filters negative feedback privately while maximizing positive public reviews. | Limited Team Collaboration: Features for large agencies managing dozens of users/locations are basic compared to enterprise platforms. |
| Centralized Multi-Platform Response: Massive time-saver by allowing replies to Google/Facebook/Yelp from one inbox. | Missing Advanced CRM Integrations: While it connects to Zapier, it lacks native, deep-dive integration with specific industry CRMs (e.g., advanced dental or real estate CRMs). |
| Unlimited Review Campaigns: Truly unlimited email campaigns for continuous review generation. | SMS Requires Own Account: Requires users to connect and pay for their own Twilio account for SMS requests. |
| Clean, Intuitive UI/UX: Quick setup and very easy to navigate, minimizing the learning curve. |
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Final Conclusion: A Must-Buy for SMBs
More Good Reviews is a definitive Must-Buy for local businesses, consultants, and solopreneurs.
Its ability to deliver enterprise-level results—specifically Review Gating and Unlimited Campaigns—at a zero-recurring-cost price point is an incredible market disruption. If your goal is to automate the process of maximizing positive public reviews and successfully capturing negative feedback internally, this tool will pay for itself almost instantly. It is the practical, affordable, and high-impact alternative to tools like BirdEye that the SMB market has been waiting for.
Affiliate Disclosure: Some links in this review may be affiliate links. If you make a purchase, I may earn a small commission, which helps support in-depth reviews like this one. I only recommend products I believe will deliver genuine value to my audience.
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