Late is an all-in-one social media scheduling and automation platform that simplifies the process of managing posts across multiple platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and Threads.
With its no-code interface and user-friendly dashboard, Late allows individuals, teams, and agencies to plan, schedule, and publish content without the complexity of separate integrations or technical setup.
The platform offers an efficient way to manage multiple accounts, eliminating the need for manual posting and enabling users to streamline their content strategy from one centralized hub.
What is Late?
Late is a streamlined social media scheduling platform designed to simplify and unify the process of posting across multiple platforms.
Developed by Miquel Palet and launched on AppSumo in early 2025, Late offers a single API endpoint and an intuitive dashboard that allow users to schedule and publish content on Instagram, TikTok, LinkedIn, Facebook, YouTube, and Threads—all without the need for complex integrations.
Demo Video
Dashboard Overview Images
Late Key Features
Unified API & Dashboard: Manage multiple social media accounts from one place, reducing the complexity of handling separate APIs.
No-Code Interface: Create, schedule, and manage posts without writing any code, making it accessible for users with varying technical expertise.
Bulk Uploads: Schedule posts in bulk using CSV files, ideal for planning content months or even years in advance.
Team Collaboration: Support for multiple users and profiles, facilitating teamwork and efficient content management.
High Reliability: With a 99.97% uptime, Late has successfully delivered over 2.3 million posts, ensuring consistent performance.
Use Cases
1. Small Business Social Media Management
Late allows small businesses to manage their social media presence effortlessly by automating posting across multiple platforms like Instagram, Facebook, and LinkedIn. Entrepreneurs can save time by scheduling posts in bulk, making it easier to maintain consistent engagement without having to post manually every day. This is especially useful for businesses with limited resources who need an efficient way to stay active on social media.
2. Agency Client Management
Agencies managing multiple client accounts benefit from Late’s ability to schedule posts across a wide variety of platforms from one unified dashboard. With team collaboration tools and bulk upload features, agencies can streamline social media campaigns, ensuring all posts are consistent, timely, and well-coordinated across multiple clients and social media channels.
3. Content Creators & Influencers
For content creators and influencers managing their personal brands, Late offers the perfect solution to plan and automate posts in advance. Users can upload posts in bulk using CSV files, saving time and ensuring they consistently deliver engaging content to their followers. This feature is especially valuable when managing content for multiple accounts, allowing creators to focus on other aspects of their brand while ensuring their posts are regularly shared.
4. Marketing Teams
Marketing teams at larger organizations benefit from Late’s team collaboration features, which allow multiple members to access and manage social media accounts, create content calendars, and schedule posts. With the ability to handle many profiles and an unlimited number of uploads on higher-tier plans, teams can stay organized and ensure that their campaigns are executed without delays.
5. Developers and API Integrations
Developers can take advantage of Late’s robust API to integrate social media scheduling directly into their applications or platforms. This makes it easier for businesses and tech teams to incorporate social media management as part of their existing software tools, streamlining internal processes and reducing manual efforts.
6. Event and Campaign Management
Late is ideal for planning and automating content around specific events or campaigns. Whether it’s a product launch, a seasonal promotion, or a conference, users can pre-schedule posts, ensuring their content aligns with event timings and reaches their audience at the right moments without last-minute stress.
Deal Terms & Conditions
Here are the key terms and conditions for the Late social media scheduling platform, as offered through AppSumo:
Lifetime Access: Purchasing any tier grants you lifetime access to Late, including all future updates corresponding to your selected plan (Basic, Professional, Advanced, or Enterprise).
Activation Requirement: You must activate your license within 60 days of purchase.
Upgrade & Downgrade Flexibility: You have the ability to upgrade or downgrade between the four available license tiers within 60 days of purchase.
Optional Add-On: An optional add-on for X (formerly Twitter) posting is available for a one-time $49 setup fee, which must be purchased separately and directly with Late.
Refund Policy: Covered by AppSumo’s “We Got Your Back” guarantee, offering a 60-day money-back refund policy.
No Stacking or Codes: No codes or stacking are required; simply choose the plan that best fits your needs.
Plan Updates: If the plan name changes in the future, your deal will be mapped to the new plan name with all accompanying updates.
New Users Only: This deal is available only for new Late users who do not have existing accounts.
Pricing
Late offers four lifetime access plans on AppSumo, each tailored to different needs and team sizes. All plans include future updates and a 60-day activation window.
Available for a one-time $49 setup fee. This add-on is optional and must be purchased separately through Late.
From The Founders
Miquel Palet is the founder of Late, a unified social media scheduling platform designed to simplify content publishing across multiple platforms.
Recognizing the challenges of managing separate APIs for each social network, Palet developed Late to provide a single, reliable API endpoint and an intuitive dashboard, enabling users to schedule and publish posts on Instagram, TikTok, LinkedIn, Facebook, YouTube, and Threads without the need for complex integrations.
FAQ’s
What social media platforms does Late support?
Late allows you to schedule and publish posts across multiple platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and Threads.
How can I integrate with Late for posting content?
Late offers three integration methods:
- REST API: For direct app integration.
- Dashboard: Direct uploads without coding.
- No-code tools: Connections via platforms like Zapier, n8n, and Make.
Is Late’s API reliable?
Yes, Late’s API boasts a 99.97% uptime and has delivered over 2.3 million posts, ensuring high reliability for users.
Can I upgrade or downgrade my plan?
You have the ability to upgrade between the four available license tiers while the deal is available. Additionally, you can downgrade between tiers within 60 days of purchase.
Is there a money-back guarantee?
Yes, all plans are covered by AppSumo’s 60-day money-back guarantee, ensuring a risk-free trial.
See what customers are saying
Explore Our Pages: WP Themes, WP Plugins
